TY - JOUR AU - Laurentino, Laysa Gabryella de Souza AU - Santos, Isleno Michel de Sousa AU - Brito, Alícia Nayana dos Santos Lima de AU - Silva, Patrícia Ferreira da PY - 2021/04/01 Y2 - 2024/03/28 TI - Marketing strategies for “Fubá da Paixão” produced in the Borborema Pole, Paraiba, Brazil JF - Revista Verde de Agroecologia e Desenvolvimento Sustentável JA - Green Journal VL - 16 IS - 2 SE - INTERDISCIPLINARY DO - 10.18378/rvads.v16i2.8384 UR - https://www.gvaa.com.br/revista/index.php/RVADS/article/view/8384 SP - 199 - 205 AB - <p>Marketing strategies are fundamental in any business and it deals with all the actions that will be used to promote a brand, product or service and, consequently, attract more clients. The objective of this work was to analyze marketing strategies for the country produced with native foods. Used as a field research method, the data collection wave was conducted through visits and application of semi-structured interviews to farmers/feirantes da Feira Agroecológica in the municipality of Remígio, Paraíba. The products derived from transgenic milho are attracting diverse consumers aware and their commercialization stimulates the expansion of the planting of milho on the Borborema territory. Therefore, it is still restricted to only those cities that surround the Polo da Borborema involved in this activity, necessitating the adoption of strategies that broaden the opportunities of generating income for agricultural families, such as greater investment in dissemination and insertion in public policies.</p> ER -