Perfil socioeconômico dos consumidores e comerciantes de hortaliças em Xique-Xique-BA

Abstract

The cultivation of vegetables in Brazil occupies a prominent place in the agribusiness scenario, as they are foods rich in nutrients and fiber, essential in the daily diet of the Brazilian population. The present work aims to collect information about the profile of consumers and vegetable traders in the city of Xique-Xique – BA. The research was carried out through interviews using questionnaires to obtain information directly from vegetable traders and consumers in the municipality. These questionnaires were prepared with questions that addressed consumption habits, ways of marketing products and the socioeconomic characterization of traders and consumers. The results obtained showed a greater participation of female respondents compared to males and the majority of consumers had higher education and secondary education. Open-air markets and supermarkets are the main sources of supply, due to relatively low prices, which end up making it easier to obtain this material. However, one of the most aggravating problems for the local fruit and vegetable market, which influences the supply of vegetables, is the fact that the largest volume of these products is obtained from production in other locations in the region.